Posted by: Bryan Waldon Pope in Untagged on
Nov 16, 2009
The holidays must be coming up quickly because I've started hearing the same question that comes up every year right before Thanksgiving:
"What is the #1 thing I can do to boost my sales this holiday season?"Before I go on, let me state that what I'm going to say here applies to ALL businesses regardless of whether holiday revenues are of particular interest. Don't tune out just because you're not a retail store owner.
MY ANSWER? "Start gathering client data long before now, then cater to your proven audience at this important revenue season for your business." (Again, this is true regardless of when your high season, month, or even day(s) of week occur.)
Looking for new customers and clients in the middle of a mad rush when everyone else is clamoring for the same audience is expensive and difficult. Nurturing your audience ahead of the rush, then being the clear choice in their minds when purchasing decisions are being made is the higher and better road to travel.
Posted by: Bryan Waldon Pope in Untagged on
Nov 9, 2009
I read a blog the other day from someone who bills himself as a marketer (and, in his defense, I'll say he actually has some great ideas) who totally missed the mark on his definitions of advertising and marketing. He, in essence, said this:
Advertising is radio and TV spots, direct mail, billboards, and all those other things that don't work anymore.
Marketing is email marketing, internet marketing, social media marketing, and all those things that have replaced advertising.
WRONG!
Posted by: Bryan Waldon Pope in Untagged on
Nov 2, 2009
You've heard the old adage, "It takes a village to raise a child." In this same way, it takes a team to build a business.
Whether you're a one-person operation or you have hundreds of employees, having formalized teams (marketing and otherwise) will make all the difference for your company.
What? You say you don't have the money to pay people to be on your marketing team? No problem.
Here are 5 places to find team members TODAY who won't cost you a cent, but whose input can be invaluable:
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