MSI Blog

With all my talk about looking for opportunities to serve others and help their businesses succeed, the title of this piece may sound a bit self-serving. And perhaps it is. But sometimes we need to make known what we need.

As you're busily looking out for the needs of others, there are others looking out for your needs as well. There are plenty of people who reciprocate in caring about you and your success. Even with a sincere desire to help, however, no one can see every need you have. Sometimes you just have to ask. And there's nothing wrong with that.

What do you need right now to take your business to the next level? Who in your network can offer the expertise, contacts, or other resources you need to make it happen? Consider your needs carefully, then ask for the help you need. Assuming you've been a team player along the way, you will receive exactly what you need. That's a pretty cool reality.

Here's to your all-around success!

Bryan Waldon Pope

Comment (1)

 

It's true. Everyone hates salespeople. You do. I do. Everybody does.

Why? Because we're intelligent beings. We don't want to be "sold" to. We want rock solid information and guidance on which we can base informed purchasing decisions. We really don't care what the special of the day is or why XYZ Company is better than ABC Company-unless those pieces of information are germane to our filling the want or need for which we are seeking a solution.

Are you a salesperson? Do you have salespeople working for your company? Give yourself, your company, your prospects, and your clients the gift of never selling (at least in the traditional sense) again. Here's the simple two-step approach that will bring you much better results:

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At the beginning of the movie, "Deal of the Century," Chevy Chase's character is selling arms in a developing country. As I recall (it's been many years since I've seen the movie), Chevy's character is meeting with his prospective buyers in a hotel room. To demonstrate the effectiveness of the weapon he is selling (a bazooka, as I recall), he aims it out the window at a vehicle across the street, shoots, and everyone watches the vehicle explode into flames. The prospects are clearly impressed and the transaction takes place.

As Chevy's character is leaving the scene of the deal, his inner voice narrates something to the effect that one should never underestimate the power of a demonstration. As worthless as the rest of the movie must have been (I've not felt the urge to watch it again), I've always remembered that line and think of it often.

I ran across an example of a very powerful and convincing demonstration a few days ago. You really ought to take a minute and look at it. It's for the newest in the line of Jawbone wireless headsets. Here's the link for the demo: http://us.jawbone.com/demo.aspx. Convincing, isn't it? Especially for someone like me who doesn't use a headset specifically because I hate being the guy on the other end of the call who has to listen to all the background noise and tinny recreations of what used to be a human voice, all the while trying to decipher what the caller is saying. (As a side note to my message, do everyone a HUGE favor by asking the next few callers you talk to with your headset how the sound quality is and throw your headset away if you get negative feedback!)

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