MSI Blog

I had an amazing experience last week. I was facilitating a group of business decision-makers as they were polishing off their marketing jumpstart plans and one of the participants shared a concept that that may well fundamentally change my business. It is well worth the exercise of looking into it for your business as well.

He pointed out that we all start our businesses, then carry on adding products, services, and other elements along the way, being careful to do everything by the book. He pointed out that there's much to be learned from others who have gone before us. His point was not to undo the value of studying others' success, but rather to look beyond traditional approaches. Then he dropped the bombshell.

"Look at everything in your company in reverse," he said. Consider every process, belief, pricing structure, etc., he suggested. In doing this, he submitted that we may well find the missing link to becoming remarkable--to being the first in our categories to stand out as a clear leader.

This struck me with such power that I did just that. I'm not going to let the cat out of the bag yet since I haven't finalized discussions with my team, but we may well be turning MSI on its head and have a clear path past some of the obstacle-laden avenues we've been traveling along with most of the rest of the business world. I'll keep you posted.

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