Posted by: Bryan Waldon Pope in Untagged on
Apr 27, 2009
For you, it may be 7 at 8. For someone else, it may be 10 at 9. And for others, it's 5 at 11. What could I possibly be talking about?
I'm talking about call patterns for successful salespeople-especially those who also wear the hat of business owner.
It's so easy to get caught up in the administrative and operational side of business when you play multiple roles in your company. Even if you're a full-time salesperson, this is still an important tool to have on your side. A great way to make sure those important calls (you know, the ones that will make you money) get made is to create a recurring time in your schedule to make them. Maybe your load dictates that making seven calls at 8:00 each morning works best for you. Perhaps 10 calls at 9:00 is more appropriate. You get the picture.
Posted by: Bryan Waldon Pope in Untagged on
Apr 20, 2009
In 1859, when Robert Chesebrough first saw the waxy petroleum sludge that would ultimately come to be known as Vaseline--his invention--his interest in the substance was the oil field workers' claim that it helped cuts heal faster. Over the decade that followed, he perfected the process that took the raw black gunk and turned it into the virtually odorless, colorless substance that has been a top seller for well over a century. That's an interesting story (and there's much more to it), but my purpose today is to point out what has happened with the product since then.
Vaseline has been used in myriad ways as its users have stumbled upon additional uses for the greasy stuff. Beauty pageant contestants like the shine it gives their lips. It's been used in many a hairdo to keep a bit of unwieldy hair in place. And, perhaps the one I like best, putting it on the legs of vending machines keeps unwanted bugs from making the machines their home.
None of these uses were the intention of Mr. Chesebrough, who saw the substance only as a medical solution.
Posted by: Bryan Waldon Pope in Untagged on
Apr 6, 2009
Sometimes we try too hard. And in that process, we actually hinder our creativity. Here's a simple formula I've used for years to develop winning marketing ideas, campaigns, headlines, etc.
Step 1. Spend 60-90 minutes tightly focused on reading about, researching, and brainstorming the marketing task at hand. When you feel yourself start to slow down, go to Step 2.
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