A Fresh Perspective That May Change Everything

Posted by: Bryan Waldon Pope in Untagged  on Dec 14, 2009  

I had an amazing experience last week. I was facilitating a group of business decision-makers as they were polishing off their marketing jumpstart plans and one of the participants shared a concept that that may well fundamentally change my business. It is well worth the exercise of looking into it for your business as well.

He pointed out that we all start our businesses, then carry on adding products, services, and other elements along the way, being careful to do everything by the book. He pointed out that there's much to be learned from others who have gone before us. His point was not to undo the value of studying others' success, but rather to look beyond traditional approaches. Then he dropped the bombshell.

"Look at everything in your company in reverse," he said. Consider every process, belief, pricing structure, etc., he suggested. In doing this, he submitted that we may well find the missing link to becoming remarkable--to being the first in our categories to stand out as a clear leader.

This struck me with such power that I did just that. I'm not going to let the cat out of the bag yet since I haven't finalized discussions with my team, but we may well be turning MSI on its head and have a clear path past some of the obstacle-laden avenues we've been traveling along with most of the rest of the business world. I'll keep you posted.

Gather your team. Lay out your systems. Then begin at the end of each one, traveling back to the beginning and see things in a whole new light. This fresh perspective just may change everything for the good.

Here's to your marketing success!

Bryan Waldon Pope

Comments (1)Add Comment
feedSubscribe to this comment's feed
0
Ends and then means
written by Mark R, December 14, 2009
Bryan,

I agree, too often crossing the T's and dotting the i's will lend itself to being timid and unresourceful. I continually work to have my clients think big, and work towards their vision, not just the mission. Putting yourself out there to grow is sometimes limiting in scope and in thought. Break down your own limiting barriers by thinking big!
There is nothing wrong with swinging for the fences on the first pitch. Usually you have another chance. My only concern is when a company cannot live up to it's own hype. Make sure you have that covered, in the least.

Mark

www.atomicpenny.com

Write comment

busy

[ Back ]